January 30th, 2012
Success stories are a highly effective marketing tool. They lend credibility to your firm’s technological expertise in a format that prospects can easily relate to and understand. A well-written story delivers compelling evidence of your ability to provide ERP, CRM, HR, and other technology solutions that help your prospects become more efficient, profitable and competitive … which may ultimately help you get the deal closed!!
But developing an effective success story is as much an art as it is a science. At Juice Marketing, we’ve developed several best practices that enable us to deliver success stories to our clients that are compelling and resonate with their prospects.
So let’s take a look at 6 critical elements of an effective success story.
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Tags: Microsoft Partner Marketing, Sage Partner Marketing, Success Stories, success story marketing, VAR Marketing Tips
Posted in Channel Marketing, Content Marketing, VAR Channel Marketing Programs, VAR Marketing Tips | No Comments »
January 30th, 2012
Juice Marketing has just published the first issue of our Sage ERP MAS 90 and MAS 200 newsletter for 2012- part of our Sage Newsletter Marketing program designed to help Sage Partners provide ongoing communication with customers and stay top of mind with prospects and alliance partners.
This new Sage ERP MAS 90 and 200 newsletter issue features:
- National Accounts … Managing Large Customers with Multiple Locations
- Is MAS 200 SQL Right for Me?
- FRx Data Conversion Utility… It’s Almost Ready for Primetime
- Building Customer Loyalty with Sage CRM
Click below to check out the sample issue
Be sure to contact us if you’d like a copy of this newsletter to send to YOUR customers and prospects. We’ll personalize it with your logo and company colors and provide you with a formatted PDF, HTML email, and article content with each issue.
Sample Issue (Click Image Below)
Sage ERP MAS 90 200 Newsletter
Tags: MAS 90, Sage ERP, Sage Partner Marketing, Sage Product Newsletters
Posted in Channel Marketing, Content Marketing, Newsletter Marketing, Sage Product Marketing | No Comments »
January 17th, 2012
Newsletters, press releases, success stories, brochures … the PDF documents on your website contain plenty of great content. But is that content visible to search engines?
If your PDFs aren’t created properly, search engines will have a difficult time indexing the document which can render all that great content totally invisible (yes, PDFs can and DO show up in search results).
Here are 7 useful tips for optimizing PDFs to ensure SEO benefit and search engine visibility.
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Tags: Content Marketing, Great Content, Optimize PDF Search Visibility, Sage ERP Support, Search Visibility, SEO, SEO Best Practices
Posted in Content Marketing, Online Marketing, SEO, SEO Tips, Search Marketing, VAR Marketing Tips | 2 Comments »
December 7th, 2011
Since we’re a channel marketing firm, we visit a lot of channel partner websites and often discover very simple things you can do to keep visitors on your site longer. Here are two of them:
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Tags: Channel Marketing, Sage Partner Marketing, Website Marketing
Posted in Channel Marketing, Online Marketing, VAR Marketing Tips, Website Marketing | 1 Comment »
December 6th, 2011
It seems every bit of communication we see coming out of Sage these days has some sort of plug push promotion for Zift syndicated content.
So, what is syndicated content?
In a nutshell, it’s ready-made blocks of content that you plug in to your website.
But here’s the problem …
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Tags: Channel Marketing, Content Marketing, Duplicate Content, Sage, Sage Partner Marketing, Sage Rebranding, SEO for Small Business, Syndicated Content, VAR Channel Marketing, VAR Marketing Tips
Posted in Channel Marketing, Channel Strategy, Content Marketing, Online Marketing, SEO, Search Marketing, Website Marketing | 2 Comments »
November 30th, 2011
No doubt you’ve heard all the chatter about Google+ by now. Many of the early adopters were techie geeks and marketing guys that pounce on every product Google rolls out.
But the introduction of Business Pages, Google+ has drawn a larger crowd of folks looking to grow their social network, connect with prospects, and quite possibly improve search results in the process.
Here’s a handy guide from the guys over at Hubspot that shows you how to set up and use Google+ pages for business.
Click below to download the guide (PDF)
How to Set Up a Google+ Business Page >>>
Google+ for Business
Tags: Google, Microsoft Partner Marketing, Sage Partner Marketing, Social Media Marketing
Posted in Uncategorized | 1 Comment »
November 27th, 2011
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This is a guest post by Nicole Laurier of Fisher Technology – the North American distributor of Business Process Management software for Sage ERP, Microsoft Dynamics, and SAP.
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Over the past few weeks, there has been a lot of debate on various discussion boards about what Sage Software’s plans will be when they announce their new pricing model and how it will affect their Value Added Resellers (VAR’s) and the Businesses that purchase their software.
Traditionally software has been purchased and implemented on-premise (i.e. at a customer’s place of work) where it is often maintained by an internal IT person, with a VAR offering additional support. But with the advent of Software as a Service (SAAS), many businesses have been taking their traditional on-premise technology to the ‘cloud.’ Continue to Blog Entry »
Tags: Channel Marketing, Microsoft Partner Marketing, Sage Partner Marketing, Sage Portfolio Strategy
Posted in Channel Strategy, Uncategorized | 3 Comments »
November 15th, 2011
It seems that each year brings a flurry of predictions (like ‘the death of email’) and cutting-edge marketing tactics (you know, anything associated with social media) that are going to drive customers to your door by the thousands. And while new marketing tools seem to crop up daily, the most important thing to keep in mind is this …
The basics of good marketing haven’t changed – timeless best practices like defining your target market, identifying your competitive differentiators, nurturing leads, and staying top of mind …
But the way people EVALUATE and BUY products and services has DEFINITELY changed.
Here are four things you should know about marketing in 2012 that can help you find new customers in this brave new socially-aware, Google-dominated world we do business in.
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Tags: Blog Marketing, Email Marketing, Google Keyword Tool, Keyword Marketing, Microsoft Partner Marketing, Sage Partner Marketing, Social Media Marketing, VAR Channel Marketing
Posted in Blogging, Channel Marketing, Content Marketing, Email Marketing, Online Marketing, SEO | 2 Comments »
November 7th, 2011
We’ve just launched a new channel marketing program designed to help Sage partners leverage the knowledge they gain from Sage Fast Track coaching and turn new ideas into action.
It’s called Jump Start Marketing. Here’s the deal …
The Sage Fast Track program lays a great foundation of marketing knowledge and best practices. But once the coaching and curriculum is complete, many Sage Resellers have trouble finding the time and resources to implement what they’ve learned.
Stuff like creating blog content, developing customer success stories, improving Google search visibility, and figuring out which social media tools and platforms are worthwhile and which are a tremendous waste of time.
Continue to Blog Entry »
Tags: Channel Marketing, Channel Marketing Programs, Sage marketing, Sage Partner Marketing, Sage Partners, Sage VAR Marketing
Posted in Channel Marketing, Sage Product Marketing, VAR Channel Marketing Programs | No Comments »
I hear it from Sage and Microsoft partners all the time … “I don’t see the value in social media.”