May 2nd, 2012
Every time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.
Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics. You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.
In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google. After all, Google is still the king of search and search visibility is good for business.
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Tags: Channel Marketing, Google, VAR Marketing, VAR Marketing Tips
Posted in Channel Marketing, Online Marketing, VAR Marketing Tips, Website Marketing | No Comments »
April 27th, 2012
I discovered something interesting using Google+ that I wanted to share.
Earlier today, I posted an update on our Juice Marketing page on Google+. Then, out of curiosity, I did a quick search on “SEO Backlinks” using Google (the regular old search engine, without the +). Lo and behold, the brand spankin’ new G+ post was instantly picked up and displayed as the #3 search engine result … in just 17 seconds!
Here’s the proof (image below):
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Posted in Online Marketing, SEO, SEO Tips, Search Marketing, Uncategorized | No Comments »
March 15th, 2012
… Some of the Sage partner marketing projects we’ve been working on lately.
It has been a busy few weeks here at Juice Marketing. We’ve been helping our clients achieve some pretty amazing things and creating fresh-squeezed marketing and content in the form of newsletters, press releases, success stories, and brochures. Here are a few of the exciting projects we’ve completed recently for Sage partners.
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Tags: Channel Marketing, Channel Marketing Programs, Content Marketing, Microsoft Partner Marketing, Sage Partner Marketing
Posted in Channel Marketing, Content Marketing, Newsletter Marketing, Press Release Marketing, VAR Channel Marketing Programs | No Comments »
March 7th, 2012
… That Your Prospects Will Actually Read
Newsletters are the “swingman” of marketing (a basketball reference indicating someone who can play multiple positions).
This flexible piece of marketing communication appeals to multiple audiences and keeps you top-of-mind with customers, prospects and alliance partners.
By consistently providing timely and relevant information, newsletters can bolster your firm’s technological expertise, provide value to your existing customers, and keep your brand front-and-center until prospects are ready to buy software.
But your customers and prospects are inundated with email, junk mail, and just plain busy. So here are a few tips for creating a killer newsletter that will rise to the top … and that your prospects will actually read.
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Tags: Channel Marketing, Content Marketing, Email Marketing, Microsoft Partner Marketing, Newsletter Marketing, Sage Partner Marketing, Sage Product Newsletters, VAR Marketing Tips
Posted in Channel Marketing, Email Marketing, Newsletter Marketing, Sage Product Marketing, VAR Marketing Tips | No Comments »
March 1st, 2012
That was the title of a post in the Sage Nonprofit Solutions group on LinkedIn. I clicked on it thinking there were going to be a TON of responses from Sage Fund Accounting partners looking to help out and maybe pick up a new customer.
The post went on to say “I’m interested in finding out more about Sage Fundraising Online and Sage Millennium, so I need to find an authorized reseller in Canada. Feel free to message privately.”
And to my surprise …
There was just ONE response.
And it gets better …
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Tags: Sage Fund Accounting, Sage Nonprofit Solutions, Sage Partner Marketing, Sage Partners
Posted in Channel Marketing, Sage Partners, Social Media Marketing | 2 Comments »
February 16th, 2012
It seems like Company Pages on LinkedIn are a sorely underutilized feature.
If you don’t have a company page or haven’t checked yours lately, you’ve probably missed some of the newer features that have been added.
Here are a few tips for using Company Pages on LinkedIn to improve visibility and prospective business opportunities…
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Tags: Juice Marketing, LinkedIn Company Pages, LinkedIn for Business
Posted in Online Marketing, Social Media Marketing, VAR Marketing Tips, VAR Marketing Tips and Resources | No Comments »
January 30th, 2012
Success stories are a highly effective marketing tool. They lend credibility to your firm’s technological expertise in a format that prospects can easily relate to and understand. A well-written story delivers compelling evidence of your ability to provide ERP, CRM, HR, and other technology solutions that help your prospects become more efficient, profitable and competitive … which may ultimately help you get the deal closed!!
But developing an effective success story is as much an art as it is a science. At Juice Marketing, we’ve developed several best practices that enable us to deliver success stories to our clients that are compelling and resonate with their prospects.
So let’s take a look at 6 critical elements of an effective success story.
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Tags: Microsoft Partner Marketing, Sage Partner Marketing, Success Stories, success story marketing, VAR Marketing Tips
Posted in Channel Marketing, Content Marketing, VAR Channel Marketing Programs, VAR Marketing Tips | No Comments »
January 30th, 2012
Juice Marketing has just published the first issue of our Sage ERP MAS 90 and MAS 200 newsletter for 2012- part of our Sage Newsletter Marketing program designed to help Sage Partners provide ongoing communication with customers and stay top of mind with prospects and alliance partners.
This new Sage ERP MAS 90 and 200 newsletter issue features:
- National Accounts … Managing Large Customers with Multiple Locations
- Is MAS 200 SQL Right for Me?
- FRx Data Conversion Utility… It’s Almost Ready for Primetime
- Building Customer Loyalty with Sage CRM
Click below to check out the sample issue
Be sure to contact us if you’d like a copy of this newsletter to send to YOUR customers and prospects. We’ll personalize it with your logo and company colors and provide you with a formatted PDF, HTML email, and article content with each issue.
Sample Issue (Click Image Below)
Sage ERP MAS 90 200 Newsletter
Tags: MAS 90, Sage ERP, Sage Partner Marketing, Sage Product Newsletters
Posted in Channel Marketing, Content Marketing, Newsletter Marketing, Sage Product Marketing | No Comments »
January 17th, 2012
Newsletters, press releases, success stories, brochures … the PDF documents on your website contain plenty of great content. But is that content visible to search engines?
If your PDFs aren’t created properly, search engines will have a difficult time indexing the document which can render all that great content totally invisible (yes, PDFs can and DO show up in search results).
Here are 7 useful tips for optimizing PDFs to ensure SEO benefit and search engine visibility.
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Tags: Content Marketing, Great Content, Optimize PDF Search Visibility, Sage ERP Support, Search Visibility, SEO, SEO Best Practices
Posted in Content Marketing, Online Marketing, SEO, SEO Tips, Search Marketing, VAR Marketing Tips | 3 Comments »
As you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.