Marketing Cartoons: Content Marketing Mistakes

March 27th, 2014

Looking for some comic relief? Created by “marketoonist” Tom Fishburne, these cartoons are a humorous look at some common mistakes when it comes to content marketing. Just click on any of the images to see an expanded/larger version.

Enjoy!

1. Where’s Waldo Marketing

Stop throwing time and money at old and ineffective marketing tactics.  You’ll just get lost in the sea of every other company that’s doing the same thing (Buy My Product!).  Learn what speaks to your audience and deliver the content they need to understand how you can solve their problems.

Not Being Agile

Not Being Agile

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Make Your LinkedIn Company Page Work for You

March 16th, 2014

Your LinkedIn Company Page can add tremendous value to your social media marketing efforts. There are so many ERP VARs that have personal profiles on LinkedIn, but many aren’t utilizing the company-level tools and features that LinkedIn has to offer.

In a previous post we shared some basics of creating and using a LinkedIn company page. So here are 4 more ways you can put that new Company page to work for you.

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ERP Channel Marketing – A Few Recent Projects (Q1 2014)

February 3rd, 2014

For the past few months, the team at Juice Marketing has been hard at work creating email newsletters, webcast invitations, success stories, and redesigning websites to help ERP and technology partners “squeeze the most out of their marketing dollar.”

Take a look at some of the exciting projects that we’ve been working on lately …

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How to Exclude Your Own Visits in Google Analytics Reports

January 7th, 2014

As many of you already know, Google Analytics is a powerful tool that provides your business with valuable insight regarding website performance. Google Analytics tracks everything from where visitors are coming from and how long they stay on your website, to which pages they visited and for how long.

However, by default Google tracks information on every visitor to your website – including you and your employees.  So in order to get the most accurate representation of your website’s performance and avoid “skewing” the data with your own internal visits/traffic, we recommend that you set up filters to exclude any internal visitors. Here’s how it works.

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Social Media Cartoons – Superhero Marketing

December 12th, 2013

Here are some cartoons that we just had to share. Created by the folks over at Agent X and Joy of Tech, these cartoons are a humorous look at what would happen if superheroes had social media accounts . Just click on any of the images below to see the expanded/larger version.

Enjoy!

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What the #Tweet is Going On?

October 7th, 2013

4 Reasons That Nobody Follows You on Twitter

Part of the challenge in making Twitter work for you is building enough of a following so that the time you spend tweeting and sharing is worthwhile.  People often look at your Twitter profile for just a few seconds to determine whether they want to follow you or not. So make sure and avoid these 4 things that can turn people off.

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Where to Find Free Stock Images for Your Blog or Website

September 30th, 2013
Image courtesy of ddpavumba / FreeDigitalPhotos.net

Image courtesy of ddpavumba / FreeDigitalPhotos.net

Whether you are trying to sell clothes, a new type of soft drink, or ERP systems – marketing relies on visual appeal.

It’s no surprise that blogs containing interesting images attract more readers. This is partly because Google+, LinkedIn, and Twitter use the first image of a blog post as a part of the link snippet.

Using images on your blog is the easiest way to drive more traffic to your website. But finding high-quality images without having to break out your credit card can be a challenge. So here are a few tools for finding free stock images on the web.

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Is Direct Mail Making a Comeback?

August 24th, 2013

Years ago, we were running quite a few lead generation campaigns combining direct mail and telemarketing.

But eventually, outbound “interruption marketing” like direct mail and cold calling gave way to cheaper and more effective inbound marketing techniques like blogging, SEO, and social media.

In fact, we haven’t done a direct mail campaign in years here at Juice Marketing. Our clients (Software VARs) simply weren’t interested … until recently.

Just like bell bottom jeans, old trends have a way of coming back around.

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Sage Partner Marketing – A Few Recent Projects (July 2013)

August 1st, 2013

The past several of months have brought many changes to the Sage Community. Here at Juice Marketing, we’ve been busy helping Sage Partners prepare for these changes with improved marketing materials, personalized guidance, and fresh strategies.

Through our popular Sage Newsletter Program, website development services, customer success stories, email newsletters, and lead nurture campaigns, we’ve been helping clients “squeeze the most out of their marketing dollar.”  Here’s a peek at what we’ve been working on lately …

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Google Penguin and Panda In Plain English

July 5th, 2013

penguin-23159_640For the past 2 years, small business owners have been trying to make sense out of Penguins and Pandas. If you run a business and own a website, you’ve probably heard of these infamous updates to the Google search algorithm.

But do you understand what they mean for your business?

Is your SEO agency using post-penguin and post-panda scare tactics in order to squeeze a few more dollars out of you?

The truth is, Google updates its algorithm hundreds of times each year in order to keep delivering the most relevant search results. And even though they were relatively significant changes, the Google Penguin and Panda updates only affected a small fraction of websites.

So to help you avoid the “panda-monium” surrounding these algorithm changes, here’s a breakdown of Google Panda and Penguin in plain English.

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