Archive for the ‘Branding’ Category

Sage Rebranding Questions and Answers FAQ

Wednesday, September 21st, 2011

Sage has published an FAQ with answers to some of the most important questions raised among the Sage Partner community in connection with the re-branding effort underway in North America.  On the heels of a webcast that provided a glimpse as to how some of the Sage products will be renamed, this FAQ provides a bit more detail about how the rebranding will be executed and what it means to Sage partners.

Click the thumbnail image to download.

Sage_rebranding_FAQ

Related Posts That Might Interest You:

Update on Sage Product Names Under the Re-Branding

What the Sage Rebranding REALLY Means

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Update on New Product Names Under Sage Rebranding

Tuesday, September 20th, 2011

Sage offered more detail on the huge rebranding effort via webcast this morning. If you’ve been in a cave and missed the announcement made earlier this year at Sage Summit, take a quick visit to What the Sage Rebranding Really Means.

Dennis Frahmann, Executive VP Marketing at Sage, covered quite a few things. Among them was a tentative framework for renaming the collection of Sage ERP, CRM, and other brands as follows:

Sage 50 – Will apply to entry level solutions like Peachtree and Simply Accounting

Sage 100 – Will apply to North American mid-market brands like MAS 90

Sage 300 – Will apply to global brands like Accpac

Sage 500 – Will apply to brands that offer customization and flexibility (development and source code?) to meet more complex technology requirements … like MAS 500.

X3 – apparently, Sage ERP X3 gets a category of its own!

Details about the actual rebranded product names will officially be announced on the next rebranding webcast scheduled for October 18th so stay tuned.

So what do you think of the new naming convention?


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What the Sage Rebranding Strategy REALLY Means

Tuesday, July 26th, 2011

There’s been plenty of buzz in the channel following a few announcements that Sage Execs made at Sage Summit earlier this month.  In particular, the announced rebranding effort aimed at creating better recognition of the “Sage” corporate brand at the expense of some very popular and long-standing individual product names (MAS 90, Timberline, Peachtree) has ruffled some feathers.

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