Archive for the ‘Channel Marketing News’ Category

Update on New Product Names Under Sage Rebranding

Tuesday, September 20th, 2011

Sage offered more detail on the huge rebranding effort via webcast this morning. If you’ve been in a cave and missed the announcement made earlier this year at Sage Summit, take a quick visit to What the Sage Rebranding Really Means.

Dennis Frahmann, Executive VP Marketing at Sage, covered quite a few things. Among them was a tentative framework for renaming the collection of Sage ERP, CRM, and other brands as follows:

Sage 50 – Will apply to entry level solutions like Peachtree and Simply Accounting

Sage 100 – Will apply to North American mid-market brands like MAS 90

Sage 300 – Will apply to global brands like Accpac

Sage 500 – Will apply to brands that offer customization and flexibility (development and source code?) to meet more complex technology requirements … like MAS 500.

X3 – apparently, Sage ERP X3 gets a category of its own!

Details about the actual rebranded product names will officially be announced on the next rebranding webcast scheduled for October 18th so stay tuned.

So what do you think of the new naming convention?


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Sage Lowers Bar by 40 Percent on Tier Levels for CRM resellers

Monday, June 6th, 2011

An interesting article we found online as reported by eChannelLine – Daily Channel News.

Sage North America has informed partners of significant lowering of the barriers to entry for the five tiers in its mid-market CRM partner program. The average reduction to gain access to a tier has been reduced by an average of 40%. And the idea is to respond to more competitive economic conditions by incenting partners to sell more with Sage.

(more…)

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