Archive for the ‘Channel Strategy’ Category

Hey Sage, What Happened to “Differentiate or Die?”

Tuesday, December 6th, 2011

Stand Out with Original ContentIt seems every bit of communication we see coming out of Sage these days has some sort of plug push promotion for Zift syndicated content.

So, what is syndicated content?

In a nutshell, it’s ready-made blocks of content that you plug in to your website.

But here’s the problem …

(more…)

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Software Sales: The Argument for Fixed Pricing (Ownership) or Monthly Subscription (Rental)

Sunday, November 27th, 2011
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This is a guest post by Nicole Laurier of Fisher Technology – the North American distributor of Business Process Management software for Sage ERP, Microsoft Dynamics, and SAP.

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Over the past few weeks, there has been a lot of debate on various discussion boards about what Sage Software’s plans will be when they announce their new pricing model and how it will affect their Value Added Resellers (VAR’s) and the Businesses that purchase their software.

Traditionally software has been purchased and implemented on-premise (i.e. at a customer’s place of work) where it is often maintained by an internal IT person, with a VAR offering additional support.  But with the advent of Software as a Service (SAAS), many businesses have been taking their traditional on-premise technology to the ‘cloud.’ (more…)

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