I was reading a technology magazine the other day and came across this ad (image below) that I had to share.  Especially with all the talk about Sage embracing “The Cloud” following announcements made at Sage Summit this year in Washington, DC.

First, the image is eye-catching and sort of funny.  But to me, the thing that kicks this ad up a notch (and I think makes it effective) is the straight-forward, conversational copy.  Too often I see ads and articles laden with technology gibberish and million dollar words (when a $5 word would have done the job) that ultimately say a whole lot of nothing.  This one is direct and edgy.  Scroll down if you’d like to read the copy that accompanies the ad.

Ad Reads As Follows:

Your ERP system was built more than 20 years ago, when your PC had 4 megs of memory and your mobile phone was the size of a brick. Your trapped on an old version of software that’s difficult to update, costing you millions on maintenance fees and even more for bolt-on technologies that make your systems barely useable.

The cloud changes everything. When you run your business applications in the cloud, you are embracing a technology revolution and the competitive advantage that comes with it. Only cloud computing can deliver innovation at a pace that matches today’s global business – at half the cost of upgrading your current ERP system.

Human Resources, Payroll, and Financials in the Cloud