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5 Tips for a Killer Newsletter

Wednesday, March 7th, 2012

… That Your Prospects Will Actually Read

Newsletters are the “swingman” of marketing (a basketball reference indicating someone who can play multiple positions).

This flexible piece of marketing communication appeals to multiple audiences and keeps you top-of-mind with customers, prospects and alliance partners.

By consistently providing timely and relevant information, newsletters can bolster your firm’s technological expertise, provide value to your existing customers, and keep your brand front-and-center until prospects are ready to buy software.

But your customers and prospects are inundated with email, junk mail, and just plain busy. So here are a few tips for creating a killer newsletter that will rise to the top … and that your prospects will actually read.

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Tags: Channel Marketing, Content Marketing, Email Marketing, Microsoft Partner Marketing, Newsletter Marketing, Sage Partner Marketing, Sage Product Newsletters, VAR Marketing Tips
Posted in Channel Marketing, Email Marketing, Newsletter Marketing, Sage Product Marketing, VAR Marketing Tips | No Comments »

Introducing Jump Start Marketing for Sage Fast Track Partners

Monday, November 7th, 2011

sage-fast-track-jump-start We’ve just launched a new channel marketing program designed to help Sage partners leverage the knowledge they gain from Sage Fast Track coaching and turn new ideas into action.

It’s called Jump Start Marketing. Here’s the deal …

The Sage Fast Track program lays a great foundation of marketing knowledge and best practices. But once the coaching and curriculum is complete, many Sage Resellers have trouble finding the time and resources to implement what they’ve learned.

Stuff like creating blog content, developing customer success stories, improving Google search visibility, and figuring out which social media tools and platforms are worthwhile and which are a tremendous waste of time.

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Tags: Channel Marketing, Channel Marketing Programs, Sage marketing, Sage Partner Marketing, Sage Partners, Sage VAR Marketing
Posted in Channel Marketing, Sage Product Marketing, VAR Channel Marketing Programs | No Comments »

Sage Rebranding Questions and Answers FAQ

Wednesday, September 21st, 2011

Sage has published an FAQ with answers to some of the most important questions raised among the Sage Partner community in connection with the re-branding effort underway in North America. On the heels of a webcast that provided a glimpse as to how some of the Sage products will be renamed, this FAQ provides a bit more detail about how the rebranding will be executed and what it means to Sage partners.

Click the thumbnail image to download.

Update on New Product Names Under Sage Rebranding

Tuesday, September 20th, 2011

Sage offered more detail on the huge rebranding effort via webcast this morning. If you’ve been in a cave and missed the announcement made earlier this year at Sage Summit, take a quick visit to What the Sage Rebranding Really Means.

Dennis Frahmann, Executive VP Marketing at Sage, covered quite a few things. Among them was a tentative framework for renaming the collection of Sage ERP, CRM, and other brands as follows:

Sage 50 – Will apply to entry level solutions like Peachtree and Simply Accounting

Sage 100 – Will apply to North American mid-market brands like MAS 90

Sage 300 – Will apply to global brands like Accpac

Sage 500 – Will apply to brands that offer customization and flexibility (development and source code?) to meet more complex technology requirements … like MAS 500.

X3 – apparently, Sage ERP X3 gets a category of its own!

Details about the actual rebranded product names will officially be announced on the next rebranding webcast scheduled for October 18th so stay tuned.

So what do you think of the new naming convention?

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Tags: Channel Marketing, Sage Partner Marketing, Sage Portfolio Strategy, Sage VAR Marketing
Posted in Branding, Channel Marketing, Channel Marketing News, Sage Product Marketing | 3 Comments »

What the Sage Rebranding Strategy REALLY Means

Tuesday, July 26th, 2011

There’s been plenty of buzz in the channel following a few announcements that Sage Execs made at Sage Summit earlier this month. In particular, the announced rebranding effort aimed at creating better recognition of the “Sage” corporate brand at the expense of some very popular and long-standing individual product names (MAS 90, Timberline, Peachtree) has ruffled some feathers.

(more…)

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Tags: MAS 90, Sage MAS 500, Sage Rebranding, Sage Summit, Sage X3, Timberline
Posted in Branding, Channel Marketing, Sage Product Marketing | 9 Comments »

MAS 90 Version 4.5 Pre-Release Guide

Wednesday, May 25th, 2011

Sage pulled the curtain and gave us a peek of what’s to come later this year with Sage ERP MAS 90 and MAS 200 Version 4.5. Here’s what we’ve learned about the newest version which is currently scheduled for release late in calendar 2011.

National Accounts functionality in Accounts Receivable
Auto-create POs from Sales Order
Upgrade path to MAS 200 SQL now available for existing customers
Several enhancements to MAS 90 and MAS 200 Payroll
Inventory product and pricing enhancements

Click the image at right and download the 27-page MAS 90 Version 4.5 pre-release guide with more detail.

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Tags: Free MAS 90 Resources, MAS 90, MAS 90 Marketing, MAS 90 Version 4.5
Posted in Free MAS 90 Resources, Sage Product Marketing | No Comments »

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Archive for the ‘Sage Product Marketing’ Category

Introducing Jump Start Marketing for Sage Fast Track Partners

Sage Rebranding Questions and Answers FAQ

Related Posts That Might Interest You:

Update on New Product Names Under Sage Rebranding

What the Sage Rebranding Strategy REALLY Means

MAS 90 Version 4.5 Pre-Release Guide