Archive for the ‘Search Marketing’ Category

Google+ Post Instantly Served Up in Search Results

Friday, April 27th, 2012

I discovered something interesting using Google+ that I wanted to share.

Earlier today, I posted an update on our Juice Marketing page on Google+.  Then, out of curiosity, I did a quick search on “SEO Backlinks” using Google (the regular old search engine, without the +).  Lo and behold, the brand spankin’ new G+ post was instantly picked up and displayed as the #3 search engine result … in just 17 seconds!

Here’s the proof (image below):

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How to Optimize a PDF for Search Visibility

Tuesday, January 17th, 2012

pdf-iconNewsletters, press releases, success stories, brochures … the PDF documents on your website contain plenty of great content.  But is that content visible to search engines?

If your PDFs aren’t created properly, search engines will have a difficult time indexing the document which can render all that great content totally invisible (yes, PDFs can and DO show up in search results).

Here are 7 useful tips for optimizing PDFs to ensure SEO benefit and search engine visibility.

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Hey Sage, What Happened to “Differentiate or Die?”

Tuesday, December 6th, 2011

Stand Out with Original ContentIt seems every bit of communication we see coming out of Sage these days has some sort of plug push promotion for Zift syndicated content.

So, what is syndicated content?

In a nutshell, it’s ready-made blocks of content that you plug in to your website.

But here’s the problem …

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