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As you’ve probably heard, SEO has changed … and most VARs simply haven’t been keeping up.
If you still think that SEO – and achieving better search results – means stuffing your website with keywords and tagging it with metadata, then let me introduce you to 2012 and something called social media.
Social media is now an integral part of today’s SEO mix. It’s really difficult to rank well in search without incorporating a social component.
Here’s why …
That was the title of a post in the Sage Nonprofit Solutions group on LinkedIn. I clicked on it thinking there were going to be a TON of responses from Sage Fund Accounting partners looking to help out and maybe pick up a new customer.
The post went on to say “I’m interested in finding out more about Sage Fundraising Online and Sage Millennium, so I need to find an authorized reseller in Canada. Feel free to message privately.”
And to my surprise …
There was just ONE response.
And it gets better …
It seems like Company Pages on LinkedIn are a sorely underutilized feature.
If you don’t have a company page or haven’t checked yours lately, you’ve probably missed some of the newer features that have been added.
Here are a few tips for using Company Pages on LinkedIn to improve visibility and prospective business opportunities…
I hear it from Sage and Microsoft partners all the time … “I don’t see the value in social media.”
The reason they don’t see value, they say, ranges from “it’s a silly fad for teenagers” and “I don’t care what someone had for breakfast this morning” to “I don’t know anybody that’s made money or closed a deal through social media.”
But there’s one elusive secret about social media that most of those same folks are missing – something you need to understand in order for social media to work for you. And that simple secret is this …
Juice in the News | Marketing Webcasts
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