Archive for the ‘VAR Channel Marketing Programs’ Category

Juice Marketing: A Few Recent Projects (March 2012)

Thursday, March 15th, 2012

… Some of the Sage partner marketing projects we’ve been working on lately.

It has been a busy few weeks here at Juice Marketing. We’ve been helping our clients achieve some pretty amazing things and creating fresh-squeezed marketing and content in the form of newsletters, press releases, success stories, and brochures.  Here are a few of the exciting projects we’ve completed recently for Sage partners.

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6 Critical Elements of an Effective Success Story

Monday, January 30th, 2012

erp success storySuccess stories are a highly effective marketing tool.  They lend credibility to your firm’s technological expertise in a format that prospects can easily relate to and understand.  A well-written story delivers compelling evidence of your ability to provide ERP, CRM, HR, and other technology solutions that help your prospects become more efficient, profitable and competitive … which may ultimately help you get the deal closed!!

But developing an effective success story is as much an art as it is a science.  At Juice Marketing, we’ve developed several best practices that enable us to deliver success stories to our clients that are compelling and resonate with their prospects.

So let’s take a look at 6 critical elements of an effective success story.

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Introducing Jump Start Marketing for Sage Fast Track Partners

Monday, November 7th, 2011

sage-fast-track-jump-startWe’ve just launched a new channel marketing program designed to help Sage partners leverage the knowledge they gain from Sage Fast Track coaching and turn new ideas into action.

It’s called Jump Start Marketing.  Here’s the deal …

The Sage Fast Track program lays a great foundation of marketing knowledge and best practices. But once the coaching and curriculum is complete, many Sage Resellers have trouble finding the time and resources to implement what they’ve learned.

Stuff like creating blog content, developing customer success stories, improving Google search visibility, and figuring out which social media tools and platforms are worthwhile and which are a tremendous waste of time.

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