Archive for the ‘VAR Marketing Tips’ Category

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5 Online Marketing Tools Every Tech VAR Should Be Using

Wednesday, May 2nd, 2012

Internet-Marketing-ToolsEvery time we do a kick off call with a new 3Cs Program client, I’m surprised to discover that so few VARs are using some of the most important and widely-used marketing tools that are freely available on the web.

Successfully marketing your ERP software and technology solutions requires more than guesswork and shot-in-the-dark tactics.  You need tools and data that gauge the impact of your efforts and provide insight to make adjustments when needed.

In this article, we’ll take a peek at some of those tools … not surprisingly, many of them are provided free from Google.  After all, Google is still the king of search and search visibility is good for business.

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Posted in Channel Marketing, Online Marketing, VAR Marketing Tips, Website Marketing | No Comments »

5 Tips for a Killer Newsletter

Wednesday, March 7th, 2012

… That Your Prospects Will Actually ReadERP_Newsletter_marketing

Newsletters are the “swingman” of marketing (a basketball reference indicating someone who can play multiple positions).

This flexible piece of marketing communication appeals to multiple audiences and keeps you top-of-mind with customers, prospects and alliance partners.

By consistently providing timely and relevant information, newsletters can bolster your firm’s technological expertise, provide value to your existing customers, and keep your brand front-and-center until prospects are ready to buy software.

But your customers and prospects are inundated with email, junk mail, and just plain busy.  So here are a few tips for creating a killer newsletter that will rise to the top … and that your prospects will actually read.

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Posted in Channel Marketing, Email Marketing, Newsletter Marketing, Sage Product Marketing, VAR Marketing Tips | No Comments »

How to Use a Company Page on LinkedIn

Thursday, February 16th, 2012

How to Use a Company Page on LinkedInIt seems like Company Pages on LinkedIn are a sorely underutilized feature.

If you don’t have a company page or haven’t checked yours lately, you’ve probably missed some of the newer features that have been added.

Here are a few tips for using Company Pages on LinkedIn to improve visibility and prospective business opportunities…

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Posted in Online Marketing, Social Media Marketing, VAR Marketing Tips, VAR Marketing Tips and Resources | No Comments »

6 Critical Elements of an Effective Success Story

Monday, January 30th, 2012

erp success storySuccess stories are a highly effective marketing tool.  They lend credibility to your firm’s technological expertise in a format that prospects can easily relate to and understand.  A well-written story delivers compelling evidence of your ability to provide ERP, CRM, HR, and other technology solutions that help your prospects become more efficient, profitable and competitive … which may ultimately help you get the deal closed!!

But developing an effective success story is as much an art as it is a science.  At Juice Marketing, we’ve developed several best practices that enable us to deliver success stories to our clients that are compelling and resonate with their prospects.

So let’s take a look at 6 critical elements of an effective success story.

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Posted in Channel Marketing, Content Marketing, VAR Channel Marketing Programs, VAR Marketing Tips | No Comments »

How to Optimize a PDF for Search Visibility

Tuesday, January 17th, 2012

pdf-iconNewsletters, press releases, success stories, brochures … the PDF documents on your website contain plenty of great content.  But is that content visible to search engines?

If your PDFs aren’t created properly, search engines will have a difficult time indexing the document which can render all that great content totally invisible (yes, PDFs can and DO show up in search results).

Here are 7 useful tips for optimizing PDFs to ensure SEO benefit and search engine visibility.

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Posted in Content Marketing, Online Marketing, SEO, SEO Tips, Search Marketing, VAR Marketing Tips | 3 Comments »

How to Keep Visitors On Your Website Longer

Wednesday, December 7th, 2011

Since we’re a channel marketing firm, we visit a lot of channel partner websites and often discover very simple things you can do to keep visitors on your site longer.  Here are two of them:

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Posted in Channel Marketing, Online Marketing, VAR Marketing Tips, Website Marketing | 1 Comment »

39 Ideas for Writing a Press Release

Monday, October 31st, 2011

We do a lot of press release writing for Sage and Microsoft partners.

And once they see how powerful the combination of content, keyword optimization, and newswire distribution can be, they get excited and want to put more press releases out.  But inevitably, they end up asking themselves the same question …

What the heck are we going to come up with that’s “newsworthy”?

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Posted in Content Marketing, Online Marketing, Press Release Marketing, VAR Marketing Tips | No Comments »

SEO Tips Every Blogger Needs to Know

Wednesday, October 19th, 2011

SEO_tips_BloggingYou’ve heard that blogging is essential for small business, that it brings traffic by the thousands to your website, and that Google loves the fresh and frequently-updated content a blog offers.

So you went and got yourself a blog, posted a few entries and … well, nothing happened. No spike in traffic, no increase in revenue, and no improvement in your Google search results.  So what’s the deal?

One of the most common issues is that your content sucks!

But assuming the content on your blog offers something of value to your readers, the lack of activity might just be as simple as this … no one can find it.

Even great content needs a little help getting found by readers and indexed by Google.  So here are a few SEO tips every blogger needs to know.

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Posted in Blogging, Content Marketing, Online Marketing, SEO, SEO Tips, VAR Marketing Tips | 3 Comments »

Go Bananas With Free Email Marketing by Mail Chimp

Thursday, September 22nd, 2011

Free Online Marketing - Mail Chimp

In today’s world of “one day” deals, no-cost e-books, and coupon services, it has become so easy to try before you buy. But many of these services come with miles of red tape, short trial periods, and usually end with a sales pitch for the upgrade. In short, you often get what you pay for.

And then you have an email service provider like Mail Chimp…

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Posted in Email Marketing, VAR Marketing Tips, VAR Marketing Tips and Resources | 2 Comments »

SEO in Plain English – 3 Minute Video Breakdown

Monday, September 19th, 2011

Most of the technology partners we work with have heard of Search Engine Optimization (SEO) and understand the benefit of showing up on the first page of Google for important keywords like ‘Sage ERP’ or ‘Microsoft Dynamics’. Unfortunately, too many VARs think that SEO is a combination of luck, rocket science, and dash of Black Magic.

Well, you need not wonder about the “magic” of SEO any longer.  This short video – a collaboration of Search Engine Land and Common Craft – breaks down several of the most important elements of SEO in a way that’s straight forward, easy to understand, and … well, described in Plain English.

Watch and enjoy!

Oh and if SEO still seems like rocket science, then maybe it’s time to check out our GoogleJuice Website Audit.

What is Search Engine Optimization (SEO)?

If you like the video, please feel free to share it on Twitter or LinkedIn.


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Posted in Channel Marketing, Online Marketing, SEO, VAR Marketing Tips, VAR Marketing Tips and Resources | No Comments »

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