December 7th, 2011
Since we’re a channel marketing firm, we visit a lot of channel partner websites and often discover very simple things you can do to keep visitors on your site longer. Here are two of them:
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Tags: Channel Marketing, Sage Partner Marketing, Website Marketing
Posted in Channel Marketing, Online Marketing, VAR Marketing Tips, Website Marketing | 1 Comment »
December 6th, 2011
It seems every bit of communication we see coming out of Sage these days has some sort of plug push promotion for Zift syndicated content.
So, what is syndicated content?
In a nutshell, it’s ready-made blocks of content that you plug in to your website.
But here’s the problem …
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Tags: Channel Marketing, Content Marketing, Duplicate Content, Sage, Sage Partner Marketing, Sage Rebranding, SEO for Small Business, Syndicated Content, VAR Channel Marketing, VAR Marketing Tips
Posted in Channel Marketing, Channel Strategy, Content Marketing, Online Marketing, SEO, Search Marketing, Website Marketing | 2 Comments »
November 30th, 2011
No doubt you’ve heard all the chatter about Google+ by now. Many of the early adopters were techie geeks and marketing guys that pounce on every product Google rolls out.
But the introduction of Business Pages, Google+ has drawn a larger crowd of folks looking to grow their social network, connect with prospects, and quite possibly improve search results in the process.
Here’s a handy guide from the guys over at Hubspot that shows you how to set up and use Google+ pages for business.
Click below to download the guide (PDF)
How to Set Up a Google+ Business Page >>>
Google+ for Business
Tags: Google, Microsoft Partner Marketing, Sage Partner Marketing, Social Media Marketing
Posted in Uncategorized | 1 Comment »
November 27th, 2011
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This is a guest post by Nicole Laurier of Fisher Technology – the North American distributor of Business Process Management software for Sage ERP, Microsoft Dynamics, and SAP.
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Over the past few weeks, there has been a lot of debate on various discussion boards about what Sage Software’s plans will be when they announce their new pricing model and how it will affect their Value Added Resellers (VAR’s) and the Businesses that purchase their software.
Traditionally software has been purchased and implemented on-premise (i.e. at a customer’s place of work) where it is often maintained by an internal IT person, with a VAR offering additional support. But with the advent of Software as a Service (SAAS), many businesses have been taking their traditional on-premise technology to the ‘cloud.’ Continue to Blog Entry »
Tags: Channel Marketing, Microsoft Partner Marketing, Sage Partner Marketing, Sage Portfolio Strategy
Posted in Channel Strategy, Uncategorized | 3 Comments »
November 15th, 2011
It seems that each year brings a flurry of predictions (like ‘the death of email’) and cutting-edge marketing tactics (you know, anything associated with social media) that are going to drive customers to your door by the thousands. And while new marketing tools seem to crop up daily, the most important thing to keep in mind is this …
The basics of good marketing haven’t changed – timeless best practices like defining your target market, identifying your competitive differentiators, nurturing leads, and staying top of mind …
But the way people EVALUATE and BUY products and services has DEFINITELY changed.
Here are four things you should know about marketing in 2012 that can help you find new customers in this brave new socially-aware, Google-dominated world we do business in.
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Tags: Blog Marketing, Email Marketing, Google Keyword Tool, Keyword Marketing, Microsoft Partner Marketing, Sage Partner Marketing, Social Media Marketing, VAR Channel Marketing
Posted in Blogging, Channel Marketing, Content Marketing, Email Marketing, Online Marketing, SEO | 2 Comments »
November 7th, 2011
We’ve just launched a new channel marketing program designed to help Sage partners leverage the knowledge they gain from Sage Fast Track coaching and turn new ideas into action.
It’s called Jump Start Marketing. Here’s the deal …
The Sage Fast Track program lays a great foundation of marketing knowledge and best practices. But once the coaching and curriculum is complete, many Sage Resellers have trouble finding the time and resources to implement what they’ve learned.
Stuff like creating blog content, developing customer success stories, improving Google search visibility, and figuring out which social media tools and platforms are worthwhile and which are a tremendous waste of time.
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Tags: Channel Marketing, Channel Marketing Programs, Sage marketing, Sage Partner Marketing, Sage Partners, Sage VAR Marketing
Posted in Channel Marketing, Sage Product Marketing, VAR Channel Marketing Programs | No Comments »
October 31st, 2011
We do a lot of press release writing for Sage and Microsoft partners.
And once they see how powerful the combination of content, keyword optimization, and newswire distribution can be, they get excited and want to put more press releases out. But inevitably, they end up asking themselves the same question …
What the heck are we going to come up with that’s “newsworthy”?
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Tags: Channel Marketing, Content Marketing, Microsoft Partner Marketing, press release writing, Sage Partner Marketing, sage press release, Sage VAR Marketing
Posted in Content Marketing, Online Marketing, Press Release Marketing, VAR Marketing Tips | No Comments »
October 19th, 2011
You’ve heard that blogging is essential for small business, that it brings traffic by the thousands to your website, and that Google loves the fresh and frequently-updated content a blog offers.
So you went and got yourself a blog, posted a few entries and … well, nothing happened. No spike in traffic, no increase in revenue, and no improvement in your Google search results. So what’s the deal?
One of the most common issues is that your content sucks!
But assuming the content on your blog offers something of value to your readers, the lack of activity might just be as simple as this … no one can find it.
Even great content needs a little help getting found by readers and indexed by Google. So here are a few SEO tips every blogger needs to know.
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Tags: Blogging for Business, Blogging Tips, Channel Marketing, Content Marketing, Microsoft Partner Marketing, Sage Partner Marketing, SEO for Small Business, SEO Tips, VAR Marketing Tips
Posted in Blogging, Content Marketing, Online Marketing, SEO, SEO Tips, VAR Marketing Tips | 3 Comments »
October 6th, 2011
In the beginning, there was keyword density, metadata, and other SEO tactics that were fairly easy to figure out and enabled you to dominate top search results. Sure, Google would continually tweak their algorithm and keep you on your feet. But achieving decent search results for your website was still heavily influenced by on-page tactics.
Then along came social media and, more recently, the Google Panda (aka “Farmer”) update. Almost overnight, SEO got a lot harder as Google got a lot smarter.
Continue to Blog Entry »
Tags: Content Marketing, Google, Google SEO, Keyword Optimization, SEO for Small Business, SEO Optimization, SEO Tips, Social Media, VAR Marketing Tips
Posted in Channel Marketing, Content Marketing, Online Marketing, SEO, SEO Tips | 1 Comment »
I hear it from Sage and Microsoft partners all the time … “I don’t see the value in social media.”
